If you are a mobile games developer and are looking for funding, this is your lucky day.
The9, a leading games publisher in China, has announced a new $100 million to invest in publishing mobile games. The9 is so wealthy because it was smart enough to publish Blizzard’s World of Warcraft (WoW) in China. For those who don’t know, WoW is quite popular in China.
The problem is, The9 has lost the rights to publish WoW in China, so now it is flush with cash but without a cash cow. Hence, it’s newly announced mobile games publishing fund and the other announcement that it is partnering with Open Feint to publish its games in China.
Because the lines in casual games are blurring (Facebook games are moving to mobile, global boundaries are erasing, night is day and day is night), The9 will probably not limit it’s fund to just mobile (what does it mean to be a mobile game only these days anyway)?
If successful, The9 grow into a global publisher of games and not just a big player in China.
More information: Inside Social Games