WildTangent Games, the online games service and game app that was unveiled back in July, has officially launched after a three-month beta period. The new online games service is designed for game players of all ages and interests. The service also offers a companion Games App which optimizes players’ experiences and allows them to simultaneously engage with other types of popular entertainment, such as TV, music and social media, without leaving the App.

WildTangent does not incorporate the industry’s typical 60 minute time limit that lets players sample a 60-minute demo before being asked to pay to unlock the rest of the game. Instead, WildTangent Games offers consumers the ability to choose to play a game free for hours (these free sessions are typically supported by ads), rent game play time—just like renting a movie–or buy a game. Many of WildTangent’s game players play a game free first, then determine whether they want to play it longer or move on to another game.

“The rental model is quite accepted when it comes to consumers’ movie watching habits. It makes perfect sense for online games as well,” said Sean Vanderdasson, senior vice president at WildTangent. “We’ve seen a continued trend toward game rental in our service; and we continue to hear from our game players that they really value having that choice.”

Along with the launch, the millions of players on WildGames will begin to migrate to WildTangent Games and the Games App.

The new WildTangent Games service was designed to be clean and uncluttered to make it easy for game players to find games they like. The Games App features a tabbing system for easy navigation around the service including convenient tabs to other media. The App also manages all of a player’s games in one location vs. cluttering up the player’s desktop.

WildTangent Games’ variety of titles includes enthusiast games such as Ubisoft’s Splinter Cell and Capcom’s Dead Rising, casual games such as Bejeweled and QuickHit NFL and children’s games from Disney and Nickelodeon. The game service features a strong selection of games to play in a variety of game types, from quick-to-play Flash games to MMOs to hidden object games. In the coming months, WildTangent will also begin featuring popular social games.

Find WildTangent Games in English, Spanish, Italian, French, German, Portuguese, Chinese and Korean at www.wildtangent.com.