Electronic Arts has become the latest company to partner with Live Gamer to beef up its online gaming strategy. The two companies announced a partnership today that will see EA integrating Live Gamer’s Elements microtransactions platform across its studios worldwide.
EA becomes the third company to announce a partnership with Live Gamer in the past week, along with GameHouse and THQ. Live Gamer specializes in microtransaction-based commerce solutions for online games including virtual goods merchandising, analytics, virtual item gifting, in-game currencies, item storefronts and catalog management.
“We selected Live Gamer due to its unique ecommerce functionality and payment methods which will augment EA’s current ecommerce capabilities” said Dennis Self, EA’s Chief Information Officer. “With that, EA is committed to its efforts to enable global online gaming capabilities, and Live Gamer provides us with additional capabilities to do that.”
“EA is synonymous with some of the most popular video games of all time. EA has also embraced and innovated new business models in the game industry since its pioneering efforts in online gaming and now extending to their entrance into social gaming,” said Andrew Schneider, President and Co-Founder, Live Gamer. “We are honored to be part of EA’s efforts to further evolve the industry and offer gamers new and exciting online experiences.”