As the same time rumors swirl that Zynga is leaving Facebook, some heavy hitters in the video games space have announced their intention to bring their biggest brands to social gaming this year.
- Electronic Arts announced that it is bringing it’s franchise title, EA FIFA Superstars, to Facebook later this year. This comes on on the heals of its purchase of PlayFish last year.
- Capcom announced yesterday it’s intention to bring it hit games to Facebook by the end of the year.
- Ubisoft continues to release Facebook games, including Horse Gaga last week.
- Even http://games.venturebeat.com/2010/05/05/blizzard-to-integrate-facebook-i… “>Blizzard is getting in the game, adding Facebook Connect to Battle.net.
Why is this happening? Video game companies want to jump into the lucrative micro-transactions model and fear that they are losing their customers to social game companies. Or, maybe they are so behind they have not heard about the Facebook Credits 30% Tax.
Perhaps a reason why Facebook seems willing to let its current roster of game partnerswalk over negotiations is that it believes it has a lot of powerful games and brands waiting in the wings waiting to take over the position left by companies like Zynga if they choose to leave.