Game publisher THQ expands its casual portfolio by purchasing Elephant Entertainment and signing an exclusive retail publishing agreement with Oberon Media; AOL launches an online games channel; and Paramount becomes the second movie studio (behind Warner Bros.) to move into the game publishing business. These headlines and more in this edition of our casual news roundup.


  • AOL launches social games with Cellufun

  • Paramount joins the game

  • – community gaming like you’ve never played before

  • ZooKazoo creates a fun online world for kids

  • THQ expands casual game portfolio with Elephant Entertainment purchase and exclusive retail publishing agreement with Oberon Media

  • Popjax raises $4.7 million for Internet quiz show games

  • VastPark signs TurboSquid, Twofish

  • Family Channel launches Game Off – the ultimate online gaming competition for kids

  • Digital Trends debuts new PC and video game show ”Players Only with Scott Steinberg”

  • Mytopia opens new online playground to hi5 social network members

  • Comedy Central and RealNetworks announce the worldwide launch of South Park Imaginationland mobile game

  • Unity to deliver high-end 3D games to the iPhone

  • EA adds smartphone games to mobile line-up

  • Bella Sara announced for PC and Nintendo DS

  • PopCap hires Ben Rotholtz as VP of Marketing

  • Ty Levine takes marketing helm at NeoEdge

  • MumboJumbo releases retail version of Blokus for PC

  • Endemol targets Xbox and Wii with major TV licences

  • introduces new downloadable memory game – world’s first personalized brain game


  • Social gaming picks up momentum

  • Viacom Gets Vertical

  • Mobile Gaming Grows Up As Networks, Handsets Improve