After the pre-holiday flurry of announcements and new game releases, things were pretty quiet this week. That said, we still have a few tidbits of casual gaming news to bring you in this Friday’s roundup. Gamezebo contributor Scott Steinberg wrote an interesting article for Business Week about marketing games to minorities, while the Colorado Springs Gazette profiles several female casual gamers in an article called “Brain break.”


  • Game Factory Interactive and MumboJumbo partnership in casual games publishing

  • GMA Network, IPVG announce gaming joint venture

  • Three-way alliance for game titans


  • Q&A: EA’s Bernstein on building SimCity Societies

  • Brain break

  • Marketing to game minorities