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Why don't they just say "quick play games"?
I've always wondered--if the industry hates the term "casual games" so much, why don't they just call them "quick play games," or "quick play computer games," since that seems to be the point?
Notes from the Underbelly of Social Gaming
Place more than two casual game executives in a room together and the one thing they will agree on is that casual game downloads are dead. They are not, of course. The market is just changing, evolving into a whole new market with new genres, distribution channels, and pricing (unlike the price of gas, download games are cheaper, yea!).