Tag: Swrve

If you're a developer making a free-to-play games and you're not sure which mobile platform to target first, you'll probably want to check out today's App Monetization and Engagement Report from the mobile analytics firm Swrve. Based on data gathered from millions of users across dozens of IAP-powered apps, it looks like there's some truth to the generally accepted bias out there: people with iPhones can bring you more money.How much more? Developers are seeing 45% more revenue per user according to Swrve's report. They further claim that there are 32% more users being monetized on iOS than Android, and that paying users are spending 10% more on iOS too.In other words, it's a clean sweep. Swrve's report suggests that iOS is the monetization king for IAP-powered games.

If you guessed less than 24 hours, you're a winner.  Which means if you're a mobile game developer spending money to acquire new users, you probably are not a winner.  In an exclusive to Re/code, Swrve revealed the results of a 90-day tracking survey of 10 million players, indicating that 19% of players open a game only once and 66% stop playing within the first 24 hours.  Of the player that stay, 53% of their spending occurs within the first seven days of playing.  Meaning, the average game player will leave a game within 24 hours, and the average game spender will be of little value after the first week.If the name Swrve sounds familiar, they are the firm that released a study earlier this year that suggested that .15% of all mobile gamers are responsible for 50% of total revenues.