In a study where the results should be a forgone conclusion, Mocospace unveiled the results of the latest survey on just who is playing and paying to play social games.
And the answer is . . . pretty obvious. More young people are playing social games, with 25- 35 group spending the most time playing social games.
We don’t care about those freeloaders! Who is paying for virtual items in social games? The answer is, older people. 50% of players 35 – 50 and 70% of all gamers 45 and older have bought virtual goods in social games, compared to only 10% of 18 – 25 year olds who have ever bought a virtual item in a game.
This is an obvious result, since older people have more disposable income than youngsters. But here’s another theory. Read more »