Jul 8, 2010, 11:03am
Given the incredible state of flux the games industry finds itself in these days, leveraging big brand names for your games may figure more importantly than ever as part of a smart content mix. Especially in the increasingly competitive social games space, anything a game developer or publisher can do to stand out in the crowd really matters – and having a familiar name attached to at least some of your IP may be one winning strategy.
Read more »