Tag: Kontagent

Facebook has dropped two partners, HasOffers and Kontagent, from its mobile ad measurement program for holding onto user data too long, according to AdExchanger's blog.   Yes, I know - it's not as sexy a news story as what's the latest happening with Flappy Bird.  But this is news that is actually far-reaching, and affects any game developer who pays for installs to drive traffic to their games in an attempt to reach (and stay in) the Top 10 game charts. (e.g., everyone aside from developer of Flappy Bird).It is widely acknowledged that the best ad partner to drive installs for apps is Facebook.  Only Facebook has the mobile reach through its news feed and targeting capability to really push the needle with game installs.  It's not cheap, but it works (hence why Facebook earns $1.3 billion - more than half its revenues - through mobile today).  When Facebook lifts a finger, the mobile game world shakes.