The Ice Age is heating up. The fourth movie in the popular Ice Age franchise, titled “Continental Drift,” hits theatres in July (just in time to offer psychological relief to overheated kids slogging through their summer vacation). 20th Century Fox isn’t waiting to build up hype for the movie, though. The studio has already teamed up with Gameloft to publish Ice Age Village, a city-building game for iOS, and now it’s working with Bigpoint to bring us Ice Age Online, a free-to-play browser-based game.

Ice Age Village is a building and breeding game from Fox Digital Entertainment and Gameloft for mobile devices. Join all the characters you know and love from the animated film series in their next adventure, where you’ll need to help build new homes for prehistoric creatures, as well as help them breed. Taking on all of these tasks can seem overwhelming, but with Gamezebo’s quick start guide you’ll have all of the tips and tricks you need to get started.

Ice Age Village is a peculiar case. It is very clearly an advergame for the upcoming Ice Age movie, yet it certainly doesn’t lack the quality most advergames do. Those who turn their nose up just because of the game’s intentions are missing out, for sure.

Fox and Gameloft are announcing that Ice Age Village will be coming to mobile platforms (likely iOS and Android) later this spring. What exactly does this mean for Ice Age fans?