As you may have heard by now, last week, Apple acquired Chomp – an app discovery engine. This strategic move will play a crucial role in Apple’s effort to renovate the App Store, particularly in search. TechCrunchreported the story first, stating, “investors should be very pleased with the outcome.” Since then, numerous other sources have estimated the deal to be in the ballpark of $50 million. After a record year in sales, Apple is sitting on about $100 billion in cash however they don’t generally put much emphasis on making acquisitions – this one is suspected to be a symbolic jab at Android. We’ll revisit that later. Other improvements we expect include; increased speed, interactivity, and a simpler design.
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