When Yahoo! bought Playerscale last year, we were wondering when they were going to do with it (much like we’ve wondered what they plan to do with the other hundred startups they seem to buy every other week).
Today, Yahoo! launched the Yahoo! Games Network, offering distribution on Yahoo! and back-end infrastructure services to authenticate players, monetize games via in-app purchases and advertising, social sharing, hosting, and analytics across multiple platforms.
Yahoo! also re-launched its Yahoo! Games channel with a responsive design across the Web, iOS, and Android, re-designed Yahoo! Games classic games like Pool and Poker, and third party games including KingsRoad, Ballistic, Rise of Mythos, Bingo Blingo, and Vegas World.
For its back-end services, Yahoo! Is charging 0% (if less than 5000 daily active users) to 10% of revenues (it’s a pretty darn good deal) and 30% for distribution and sales via its web site. Yahoo! claims its distribution reaches 800 million users, of which 400 million users are mobile. But, let’s be honest -- it’s questionable how many of those users are gamers. If they were all gamers and on mobile, Yahoo! would be making a lot more money from mobile app advertising like Facebook does. Read more »