After months of falling traffic, many of your favorite Facebook games experienced huge gains this past weekend. According to Inside Social Games (the web site that analyzes the Facebook statistics that I just report on, thank you Inside Social Games for doing the hard work!), top games such as Mafia Wars, Zoo World, and Restaurant City experienced huge usage gains over the past few days.
There is no rhythm or reason to these huge upticks in game traffic after months of huge drops. We can easily explain game traffic drops. Facebook changed game notifications and the result was less virality and drops of game traffic of up to 25% per game. What then accounts for this huge gain, much of it over a 3-day period? Read more »