In this week’s ongoing saga about King and their controversial “trademark trolling” of common dictionary words– oops, I just said the “s” word in that last sentence, I hope I don’t need to call a lawyer now. Anyway, after the whole CANDY debacle on Monday, the internet then learned that King was also targeting recent indie darling The Banner Saga from Stoic as well, with reports claiming that the Viking-themed SRPG infringed upon the way the word “Saga” is a known extension of many of King’s popular gaming brands.
As you might expect, this story about King attacking The Banner Saga quickly spread like a wildfire across the gaming world, forcing King’s PR department to make yet another statement to try and clear up all of the negative press about them. Spoiler alert: people are still disgusted. The latest statement reads:
“King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.
“In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion. If we had not opposed Banner Saga’s trade mark application, it would be much easier for real copy cats to argue that their use of ‘Saga’ was legitimate. Read more »