Plumbing for Revenue: How sinks, faucets & levers drive in-game monetization
With all the talk about sinks, faucets, levers, and mechanics in social games these days someone listening to the conversation may think that people are talking about fixing up their new bathroom rather than how to create monetization and engagement in a new social games. Social games exist for your enjoyment, but they also exist for another reason…to make money. Facebook Credits and other in-game virtual currencies may only be used in the online world, but they are purchased with hard currency and are the main source of revenue for free to play social games.