Give the People What They Want
I would love to go to one store to buy every product I want. But shuttling from one retailer to another is the reality of the American consumer. That's what specials are all about. That's why Macy's has one-day-only sales and AT&T has the iPhone. People who sell stuff employ all kinds of strategies to get you into their establishments, because capitalism thrives on the better mouse-trap theory, and mouse-traps are not just products, but offerings and services. Such as, only available here.