PR Pro Tips: Targeting and Pitching Your Game to Media
One of the first mistakes developers make when handling their own PR is emailing everyone under the sun who writes about games in any capacity. While initially that may seem like a good idea—I see you writing comments like "Isn't that what you guys do?!"—writers are busy, and a generic pitch that isn't in line with what they cover is a surefire way to get Marked As Spam and disappear from their inbox forever.