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Ross Avner is the principal and strategist for consultancy firm Point A2B, where he advises companies on digital media, game products, and business development. Ross is the former Head of Yahoo! Games and has been part of the games industry for over 12 years in both startup and corporate roles. You can follow Ross on Twitter @rossavner and write him directly at [email protected].
  • Bark Louder, Bite Harder
    Game Development
    Bark Louder, Bite Harder

    By

    There’s never been a better time to be an independent game developer—but there’s never been a harder one, either. Audiences, hungry for something new, have been devouring new games, and demand doesn’t seem to be letting up. If anything, it’s …
  • Amazon will Conquer the Games Market
    News
    • Android
    • iOS
    • PC
    Amazon will Conquer the Games Market

    By

    It faced down long-established booksellers in 1994, expanded that fight to big box retailers a few years later - and, in 2011, it took on Apple and Google with the launch of the Kindle Fire tablet. Now it has its eye on the mobile gaming market - and to win this fight, it will need to take its gloves off.The Kindle Fire is already a decent gaming device. 70% of all users play games on it - with ARPU's that are higher than Google Play and neck-to-neck with Apple. But there's room to grow. And while Amazon might be behind to the gaming world, Microsoft was also a latecomer in the console space - and it went on to be a leader.In fact, Amazon appears to be following a trail similar to the one Microsoft blazed, using a three-pronged strategy: Implement a top-down approach; invest in the necessary talent; and create a developer friendly ecosystem and platform.