Margaret Wallace

Things move so fast in the games industry that I always like to say that a typical year in the games world should be counted like we do cat or dog years. This past week counts as another remarkable time in the world of games, social media and tech - and that's saying a lot since every week in this ever-evolving industry is jam-packed with news and happenings.

Given the incredible state of flux the games industry finds itself in these days, leveraging big brand names for your games may figure more importantly than ever as part of a smart content mix. Especially in the increasingly competitive social games space, anything a game developer or publisher can do to stand out in the crowd really matters - and having a familiar name attached to at least some of your IP may be one winning strategy.