Bucking the Trend: Why Supermagical went from freemium to premium
Hi there! Let me introduce ourselves: we are Super Awesome Hyper Dimensional Mega Team, aka most likely the game developers with the longest name in the industry. And as I've been led to believe by my mom, also the coolest.We are the makers of Pro Zombie Soccer (Editor's Choice and Best of 2010 on the App Store) and last year's Supermagical (Editor's Choice and Best of 2012 on the App Store).Following our publisher's advice (and also the current trend), we released Supermagical as a free-to-play game. We struggled from day one to hit the right key with our players when it came to finding a satisfactory percentage of paying users. We weren't even close. The reasons? We believe there are several;