In the past week, there have been many theories about why Zynga may be leaving Facebook.
Facebook is upset about Zynga’s past abuse of its system and Zynga is upset that Facebook changes to its system have resulted in significant drop in game traffic. Facebook is forcing Zynga to accept Facebook credits and Zynga does not want to pay Facebook 30% of its revenues. It’s all a negotiating ploy.
Here’s another theory: Zynga’s plan to leave Facebook has nothing to do with the above and is part of its grand scheme to create its own social network. Zynga does not want to leave Facebook; they want to be Facebook. And they may have numbers, products and strategy to pull it off. Read more »