In the hit-driven business of casual games, if a game flops it rarely gets a second chance because it's already been bowled over by the "next big thing." That's what makes the story of Bubble Town (also known as Scrubbles) so interesting.
The title was developed as a PC download for college-age students, released to a market dominated by 50+ year old women (who hated it), condemned as a failure, resurrected as a mobile game with a new name, released onto Facebook and MySpace where it became a hit, and then re-released as a PC download under its new name and, most recently, a version for the iPhone.
The story of Bubble Town provides a great insight into why certain games are given second chances, and why some games become hits and others don't.
Read more »