How do you follow up a hit like Kim Kardashian: Hollywood? Your first instinct might be to make more Kim Kardashian games, and, indeed, it looks like that might be happening. But if you’re Glu, you might not want to put all your eggs in one basket. Instead you might want to find another celebrity with a similar demographic.
Maybe someone like Katy Perry.
Hot off her halftime appearance at the Superbowl, Glu has just announced a new partnership with Katy Perry that will see the pop star appear in a new mobile game in 2015. What’s more, they’ve entered into a five-year, exclusive deal with Perry.
If you see her face in a mobile game anytime in the next half decade, you’d better believe it’s from Glu.
“Katy is arguably the most recognized musician in America following her Super Bowl XLIX Halftime performance this past Sunday. She is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience,” said Glu CEO Niccolo de Masi in today’s press release.
In terms of specifics, very little is known about the game itself. We have confirmation that it will feature “her likeness and voice,” and that Glu is aiming to release the game to both iOS and Android gamers. But that’s admittedly very little to go on.
This isn’t the first time that Katy Perry has made an appearance in video game form. In 2012, EA released the Showtime expansion pack for The Sims 3 that celebrated her pop star persona, as well as the “Katy Perry’s Sweet Treats” stuff pack that included her hit Last Friday Night, but translated to simlish.
Will Glu’s Katy Perry game be a celebrity simulator like Kim K: Hollywood, a music game, or something else entirely?
The possibilities seem endless at this point. We’ll be sure to let you know as soon as we learn more.