In the last few years, Zynga has tried time and again to re-invent themselves. Their latest approach? It seems to be “know when you’ve got a good thing, and stick with it.”
Outside of FarmVille, Words With Friends might arguably have been their biggest hit. Last month they went back to the well and updated it, renaming the game ‘New Words With Friends’ in the process. And you know what? It worked. The game shot back up to #1 on the App Store’s free charts and has stayed there ever since.
With that in mind, it should come as little surprise that Zynga is looking to exploit the world of wordplay once more. The publisher has quietly soft-launched Words on Tour in Canada, a familiar (yet enjoyable) experience that feels a little like Scrabble meets Candy Crush.
If that rings a bell, you’ve probably played Ruzzle Adventure. But while there are some definite similarities, Words on Tour sets itself apart by removing letter tiles once used (think SpellTower) and offering up a ‘complete the phrase’ objective in some stages (think Wheel of Fortune).
One of the nicest new features in New Words With Friends was the addition of a single player component. Words on Tour takes that notion further, offering up a fully single-player experience.
Will it set the world on fire like New Words With Friends seems to be? I suppose we’ll have to wait and see to find out. If you live in Canada, you can grab Words on Tour from the App Store and Google Play right now.