The fine line between “Nintendo” and “Nintendo’s stake in The Pokémon Company” got just a little bit thicker today, with The Pokémon Company releasing its second iOS game in as many months: Camp Pokémon.

Unlike the iPad version of the Pokémon Trading Card Game, Camp Pokémon is a title clearly aimed at a younger demographic. This still isn’t “hey, we have a real Pokémon game on the App Store!,” but it speaks volumes to the confidence The Pokémon Company has for it’s brands on smartphones and tablets.

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As a parent with two children under 10 who both enjoy traditional Pokémon games, I can see them getting a bit of mileage out of this. It’s something supplemental to provide a distraction in short bursts – like a Talking Tom for the Pokémon world.

Kids will be able to play in six different activities, ranging from a shooting gallery to a photo booth. It’s a simple, silly timewaster that helps reinforce the brand to the next generation of gamers.

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In fact, it’s really quite in line with what Nintendo themselves suggested might happen with their properties on mobile phones.

Are we on the path to getting a full Pokémon RPG on the App Store any time soon? Probably not. But if you’re a fan of the brand, you’ve gotta love that The Pokémon Company isn’t afraid to stretch its wings a bit and test the waters on the App Store.

[h/t Touch Arcade]