As any Western developer will tell you, breaking into the Asian market is hard. King’s approach? Give’em some clever advertisments.

King has released a few ads for the Korean market, including two for Candy Crush Saga (1, 2), and another for Farm Heroes Saga, though none of them managed to illicit the sort of smile from us that this grocery store ad displayed above did.

Will hours of Farm Heroes Saga cause you to organize your produce a little more carefully? Probably not. But then again, we all remember when Homer Simpson put his Tetris skills to good use: