After making a big splash earlier this year as Apple’s Free Game of the Week, Max Axe‘s creators have entered into a partnership to bring the game to one of the world’s biggest mobile markets: China. Details on that, funding announcements, and what happens when your games violate Chinese regulations below!
Thanks as always to our partners at the Beijing-based Laohu.com for sharing this weekly roundup. For a deeper understanding of the Chinese mobile games market, be sure to bookmark Laohu.com.
Changyou announced on March 18 that Max Axe, a mobile game well received in North American market, would enter Chinese market with the name “?????”. Max Axe, the first foreign mobile game published by Changyou’s North American branch, has been popular among gamers because of its unique style and gameplay. The game was chosen Apple’s Free App of the Week in February 2014. (Laohu.com)
FunPlus, also known as China’s Zynga, announced a funding of $74m following its last funding round worth $13m in 2012. Orchid Asia Group, GSR Ventures and Steamboat led the investment. Games under FunPlus have notched up 6m in DAU. Founded in the Silicon Valley, FunPlus has 200 employees in Beijing, 10 in San Francisco and 15 in Vancouver. (Laohu.com)
Chengdu Dreamwork reveals that its 3D MMO mobile game The Guarding Dragon (????) will land on the Korean platform Kakao. It is the first hardcore mobile game published by CJE&M. Last month, Baidu’s Duokoo announced the acquisition of the game’s distribution rights in China across all platforms for 5 years. (Laohu.com)
On World Consumer Rights Day on March 15, China’s culture ministry published results from its regulation campaign launched late last year. Among the 27 mobile game companies subject to scrutiny, 20 have taken corrective measures in time while the other seven were suspended, fined or had their illegal proceeds confiscated. Developers behind Reversing the Three Kingdoms (????) and Fantasy Genie (????) were fined RMB 60,000 and 130,000 respectively for alleged propagation of gambling in their games. (Laohu.com)