When Orion: Dino Beatdown launched in 2012, it was a developer’s worst nightmare. The critics tore the game apart, some even ranking the game as one of the worst games of the year. Orion: Dino Beatdown released as a buggy, broken mess, and Spiral Game Studios knew they had to do something in order to fix their reputation. In 2013, Orion: Dino Beatdown was rebranded Orion: Dino Horde and the game went on to receive a number of free content updates and plenty of patches to ensure the stability of the game and a future for the brand.
To entice players apprehensive about giving the remodeled game a try, and breathe life back into the game’s community for existing game owners, Spiral Game Studios promoted Orion: Dino Horde on Steam through a weeklong, free-to-play event. Between February 20th and the 27th, Steam users could give the game a try at no cost. The game itself was heavily discounted to $1 (from $14.99) during the duration of the event as well.
A day after the promotion concluded, Spiral Game Studios announced that Orion: Dino Horde had sold over 500,000 copies during the weeklong sale. According to the developers, the game went from around 100 active users to roughly 3,000 active users by the promotion’s end.
“Orion: Dino Horde sold over half a million copies,” Spiral Game Studios posted on their website, “all of which is going directly towards the continued (free) post-release support for Orion: Dino Horde as well as development funding towards The Orion Project.”
The Orion Project is Spiral Game Studios’ next game, an ambitious, open-world action adventure game that the team is currently pitching on Kickstarter.