Peggle and Plants vs. Zombies creator PopCap has sets its sights on becoming the #1 casual and social game company worldwide, and in doing so has turned its attention to Asia and its 800 million Internet users. PopCap VP James Gwertzman spoke to Gamasutra about the recent launch of PopCap World in Korea, the differences between Eastern and Western game audiences, and future expansion plans. Click here to read the full interview.