Back in May, a news story broke that made it seem as if Nintendo were quaking in their boots at the prospect of doing battle with Apple in the world of handheld gaming. Nintendo President Saturo Iwata, it was said, had told his senior executives that Apple was the “the enemy of the future.” Now it would seem as though that quote may have never actually occurred.
In a recent interview with industrygamers.com, Nintendo of America president Reggie Fils-Aime addressed the topic of competition from the iPhone, and stressed the fact that the “enemy of the future” quote simply never happened: “…those were not attributed quotes. You know, we’ve gone back to the reporter and challenged them as to where they got this information, because they never talked to him… These are reported quotes that never happened.”
While we’ll never know for sure what Iwata did and didn’t say about competition from Apple, Fils-Aime seemed to be more than happy to go on the record about competing with the iPhone;
“The fact of the matter is, and Mr. Iwata and I are completely aligned on this, we compete for consumers’ time… in this entertainment business, multiple companies can be doing well at the same time and that’s because there are a lot of different consumers out there looking to invest their entertainment time. In the end, they’ll do what they’re going to do. And, in the end, we have to continue to innovate and bring great experiences to the consumer.”
For more of Fils-Aime’s thoughts on the iPhone, as well as a variety of Nintendo-related topics, check out the complete interview on industrygamers.com.