Online game advertising network Mochi Media has been acquired by Shanda Games, China’s leading developer, operator and publisher of MMORPGs and casual games for, $80 million. The acquisition will combine Shanda Games’ online game portfolio with Mochi Media’s global network of more than 140 million active users and 150,000 browser-based games on nearly 40,000 publisher websites.
Based in San Francisco, Mochi Media’s open platform offers game development products and services which enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via in-game advertising and micro-transactions.
Shanda Games CEO Diana Li called the acquisition “the perfect marriage of content and platform,” noting that Mochi media’s impressive array of browser-based games will be an ideal compliment to Shanda Games’ portfolio of nearly 70 multiplayer online games.
“With Shanda Games’ ability to source robust content through multiple channels, and Mochi Media’s reach to users, game developers and publishers worldwide through its leading innovative platform, this transaction positions Shanda Games to become a truly global online game media platform,” Li said.
Jameson Hsu, co-founder and CEO of Mochi Media, commented, “Shanda Games is the perfect partner to help take Mochi Media to the next level. Mochi Media has created a successful distribution and monetization platform, tying together a vast network of developers, publishers, advertisers and players. The additions of Shanda Games’ extensive content catalog and proven monetization capabilities unlock tremendous value on our platform for everyone involved.”