The rumor is that THQ is acquiring casual game retail publisher Elephant Entertainment. Mochi Ads (think Google Adsense for casual games) raises $4 million in funding; that’s not a rumor.

In other news, there are more articles about casual games and women, and casual game developers are going ga-ga over the iPhone SDK.

News

  • Mochi Ads Gets $4 Million, Because Games Are Fun

  • Rumor: THQ to purchase Elephant Entertainment?

  • Introducing PopJax: The New Destination For Online Video and Pop Culture Gaming Fans

  • Majesco Entertainment announces Babysitting Mania for Nintendo DS

  • Second Volume of PopCap’s Casual Video Game Hits for Sony PlayStation(R)2 Coming Soon

  • Exent Technologies Expands Games-on-Demand Library with Casual Games from iWin

  • Exent Technologies Expands Games-on-Demand Library with Casual Games from iWin

  • New Gamesville Gold Treats Gamers Like Royalty

    Features

  • SXSW: Panel Talks The Female Takedown of Casual Gaming

  • Games Girls Play

  • Game developers enthused about iPhone, Touch

  • Gamezebo Interview with Dave Gilbert, Wadjet Eye Games

  • John Epstein on The Second Wave of In-Game Advertising