It’s Friday, which means it’s time for our weekly news roundup. Plenty of interesting features this week, including an interview with author James Patterson about his upcoming casual game series Women’s Murder Club, a 2007 casual game retrospective courtesy of Gamedaily, and a couple of articles revisiting the age-old question of how to market games to women.


  • Encore and PlayFirst sign exclusive three-year retail publishing agreement for North America

  • Kuju opens US casual games branch

  • Merscom to bring Sudoku to Xbox LIVE Arcade

  • PopCap games hires Martin Gannholm as VP of Engineering


  • Analyzing the “casual” explosion of 2007

  • Patterson pursues video game murders most casual

  • What do women really want?

  • Videogame makers should market to women

  • Rules of the Game

  • From RuneScape to FunOrb

  • Why Is mobile gaming still the next big thing?