Electronic Arts (EA), the number one video game publisher, announced today it has created EA Casual Entertainment, a new division to develop and publish games for the fast-growing casual game market.
According to news reports, the division is likely to include Pogo, its super-successful casual game subscription service, and Jamdat, its mobile gaming unit acquire last year.
It’ll be headed by Kathy Vrabeck, former President of Publishing at Activision as lead. More news here.
So far in 2007, this would make 4 major video game publishers (EA, Ubisoft, Vivendi, Eidos) announcing casual games initiatives. Now, let’s see some games already. . .